Spotlight on Binyoh and Kamel — MEST Class of 2022 Startups

MEST Africa
3 min readApr 22, 2024


In our ongoing series exploring the impact and initiatives of startups from the MEST Class of 2022, we turn our focus to two standout enterprises, Binyoh and Kamel. Now two years into their ventures, these startups exemplify the innovation and resilience that define the tech industry today. Each has navigated its unique path, making significant contributions to social and economic development in their sectors. Join us as we delve into the progress and achievements of Binyoh and Kamel, highlighting the ways in which they have grown and evolved since their inception.

Binyoh: Pioneering Conversations on Sexual and Reproductive Health

Founding Team — Binyoh

Binyoh is a platform dedicated to providing tailored sexual and reproductive health content to African women, creating a safe space for interaction with peers and health professionals. It has made significant progress in destigmatizing conversations around sexual and reproductive health within African communities. Boasting a vibrant community of over 3,000 members across Africa, Europe, and the Middle East, Binyoh encourages crucial discussions, fostering openness and awareness among its users. Through Binyoh, members gain access to experienced female health experts, connect with like-minded peers sharing similar experiences, and benefit from top-quality data safety and integrity, ensuring user and data privacy.

Key Initiatives and Impacts:

  • Community Building: Binyoh’s platform has become a haven for open dialogues on previously taboo subjects, empowering members to discuss and learn about sexual and reproductive health.
  • Strategic Partnerships: Collaborations with entities like the Center for Family Health and Villgro Africa underscore Binyoh’s commitment to women’s health.
  • Service Tailoring: The platform ensures relevance through culturally and regionally nuanced content.

Kamel: Empowering Retail Entrepreneurs in Africa

Founding Team — Kamel

Since its rebranding from Kenga to Kamel, this startup has made significant strides in empowering over 3,000 retail entrepreneurs across Africa, providing them with tools and resources to achieve financial independence and business growth.


  • Kamel addresses skepticism around online transactions by building trust through personal branding, leveraging testimonials, and forming strategic partnerships.
  • Navigating Supply Chain Issues: The startup navigates supply chain issues by utilizing its networks to connect with primary producers and suppliers, effectively overcoming logistical hurdles.
  • E-commerce Innovation: Implementing loyalty programs, group buying offers, and a ‘shop and earn’ system to meet evolving consumer needs.
Ashwin Ravichandran, Portfolio Advisor — MEST Africa and the Kamel Team

Growth and Recognition:

  • Tech My Biz Accelerator: Participation in this prestigious program has afforded Kamel invaluable mentorship and resources, refining their solutions and facilitating strategic partnerships.

Moving Forward

Both Binyoh and Kamel embody the entrepreneurial spirit of the MEST Class of 2022, demonstrating the power of technology to address pressing societal needs and economic opportunities. Their continued growth and innovation serve as a beacon for future entrepreneurs in the tech space, offering lessons in resilience, adaptability, and the impact of targeted solutions.

As Binyoh and Kamel press on, their stories highlight the transformative potential of startups to influence communities and industries positively. Their journeys from the MEST launchpad to impactful enterprises are a testament to the dynamic and evolving nature of the tech ecosystem, inspiring a new generation of innovators to dream big and drive change.



MEST Africa

The largest Africa-wide technology entrepreneur training program, internal seed fund, and network of hubs offering incubation for startups: